Why you NEED to write a blog

What a blog does for you

In my line of work, I’ve found most business owners aren’t really interested in writing a blog. I myself have found it difficult to stick to a regular schedule of posts. Lets face it, in the list of things I have to get done on a daily basis when running my business, telling the internet about my opinions isn’t high.

If it’s such a pain, why do it? It’s a small and effective way to improve your SEO, along with establishing credibility with your customers. What is SEO? SEO stands for search engine optimization, which is the use of techniques to increase traffic to your website from search engines like Google.

Why you care

When Google looks at your website, it checks for things like page count, how long the domain has been registered, what type of content the site is about, and how frequently it’s updated.  Writing a blog, touches on three of those four things. The more content and pages you have, the better idea Google has about your website and the more often it’s updated, the more current the information is likely to be.

Imagine you’re looking to buy luxury watches and you ask Google to show you websites on companies who sell luxury watches. They bring you back 3 sites. One that has 4 pages about them and their watches. The next has paid Google to show you their website that sells watches. The third site has 4 pages about them and their watches along with 25 other pages with useful and relevant information about what makes a good luxury watch, how to shop for one, and common mistakes people make when buying luxury watches. You can probably see which site is likely going to be the most useful to you and so can Google.

No one loves me

What if no one reads it? Even if no human reads your blog, Google reads it and uses it to interpret your website.  This helps them to show your site to your potential customers. More than likely, if you post blog links on your social media someone will read it. This will likely give them a better idea of what it is your business actually does. You also get bonus points with Google!

Shameless self-promotion

So you’re convinced, you need to write a blog, but that doesn’t change the fact that you don’t have the time.  This is where we come in. My team will write your blog and you won’t have to worry about a thing. Call or email me to find out more.


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